Tipping Point: How Little Things Can Make a Big Difference, The [Russian Edition] - Malcolm Gladwell

Tipping Point: How Little Things Can Make a Big Difference, The [Russian Edition]

By Malcolm Gladwell

  • Release Date: 2017-07-05
  • Genre: Business & Personal Finance
  • © 2017 AB Publishing

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Tipping Point: How Little Things Can Mak Malcolm Gladwell

Summary : Tipping Point: How Little Things Can Make a Big Difference, The [Russian Edition]

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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